Data Appends Overview

Table of Contents

1. What is Data Appending?
2. Types of Data Appends Offered by Webbula
3. How to Get Started with Webbula's Data Appending Services
4. Transmission Methods: API vs. FTP
5. Match Types Explained

What is Data Appending?

Data Appending, also known as Data Enhancement, involves adding additional data points to your existing customer information. By matching your data (such as names, addresses, emails, and phone numbers) against Webbula’s comprehensive database, we can provide you with more detailed and accurate data. This helps you make smarter marketing decisions, fill in data gaps, and effectively reach your customers.

Types of Data Appends Offered by Webbula

Webbula provides several types of data appending services to meet your specific needs:

1. Regular Data Append: Adds Demographic, Automotive, Financial, Attributive, or Interest data to a complete set of Personal Identifiable Information (PII).
2. Fractional Append: Enhances a partial set of PII with additional data points.
3. eAppend: Adds email addresses to a full set of PII.
4. Reverse eAppend: Uses an email address to append PII, Demographic, Automotive, Financial, Attributive, or Interest data.

How to Get Started with Webbula's Data Appending Services

1. Identify Your Needs: Determine the specific data points you want to append to your existing customer information.
2. Prepare Your Data: Format your data according to our File Requirements to ensure smooth processing.
3. Choose a Transmission Method: Decide whether to use our API or FTP for data transmission (see the next section for details).
4. Contact Webbula: Reach out to our support team to discuss your project and get started.

Transmission Methods: API vs. FTP

API (Application Programmable Interface)

• Best For: Real-time or near real-time data appending, integration into web forms, or existing web applications.
• Use Case: Ideal for appending data to single submissions, like form fills on your website.
• Technical Integration: Requires deeper technical integration, perfect for teams with strong technical capabilities.
• Flexibility: Offers extensive customization options, such as different match type policies, email hygiene verification, and more.

FTP (File Transfer Protocol)

• Best For: Scheduled, batch, or bulk data appends.
• Use Case: Suitable for handling large volumes of data in a single go, especially for periodic updates.
• Ease of Use: Easier setup for non-technical users; simply upload your files to our secure FTP server.
• File Handling: Efficiently processes large datasets.

Match Types Explained

Webbula offers three match types to ensure the best results:

1. Individual: Matches specific individuals using detailed PII (first name, last name, address, city, state, zip code). This is the strictest match type with the highest accuracy.
2. Household: Matches data at the household level, using last name and address details. This type is more liberal and offers the highest match rate.
3. Both: Combines individual and household matching to balance accuracy and match rate.